Roni Zedek · Marketing & project lead
I help organizations, causes and people say what they stand for, then turn it into brands people want to join. Strategy, content and creative for government bodies, nonprofits and tech companies, in Hebrew and English.
Government, academia, nonprofits and tech
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Selected work
Case studies for Neta Rivkin, the U.S. Embassy, the Kibbutz Movement, Eliav Alaluf, the Israel Center on Addiction and more.
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Founder · since 2022
The 2,500+ member community I founded: conferences, a 4+ year mentoring program, SOSchool and an international hackathon.
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About & skills
My story, and six things you can count on me for.
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Programs & leadership
Programs sold for ₪500K, international learning at MASHAV and growth ventures at JDC.
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Writing & talks
Articles in N12, It's Time for Education and CodeTime, and talks on branding and storytelling.
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About
As a kid I loved writing and drawing. I read everything, made up stories for my siblings and was in charge of the school stage sets.
After a BA in Education and International Relations, I chose to explore the world through marketing. I found that my real talent is helping others express themselves, and turning a person or an organization into a brand people enjoy buying from.
In recent years I've used the same skills for social impact. Through the community I founded, I recruited hundreds of volunteers and built partnerships with tech companies and schools.
What I bring
I find the one message that moves people, then plan where and how it travels.
2 yrs of profit growth from an online course I built and marketed WordsPosts, scripts, speeches, landing pages and articles, in Hebrew and English.
10K+ organic likes on a nonprofit post series, plus a Mako feature VisualsVisual languages, brand books, print and digital, and art direction for websites and UI.
4 sub-brands, one for each Tech4Ed initiative CommunityI turn followers into volunteers, and volunteers into partners.
100+ people at a webinar, with minimal promotion Many tablesGovernment, nonprofits and tech around one project, plus vendors from PPC to print.
5 partners for one hackathon, from the Ministry of Education to Microsoft TeachingWorkshops and talks on personal branding, storytelling and LinkedIn.
5 executives coached into stage-ready storytellers
Marketing for one of Israel's most decorated athletes: a three-time Olympian, the first Israeli rhythmic gymnast to win a World Championship medal, and Israel's flag bearer at Rio 2016.
Launch campaign for the U.S. Embassy's new hub for educational innovation.
Messaging, visual identity and marketing strategy for the movement's innovation hackathon.
Brought an established storytelling and branding brand to a younger audience, and built its online course business.
A year working side by side with the marketing manager on content, creative and campaigns.
LinkedIn content and marketing strategy built on real-time events, the center's core principles and people from the field.
With CEO Rimon Tubin, created a post series that went viral organically: shared by major Facebook pages, 10K+ likes, hundreds of shares and a feature on Mako.
Deep work on brand values and a full rebrand: visuals, tagline and website. A personal-branding strategy raised the brand's profile and led to collaborations with ecosystem leaders.
With Dorin Francis, coached CEO Eran Wolf and four senior managers to find their personal stories and turn them into gripping talks for the company's FuckUp Night.
Social media strategy and management for one of Israel's leading payments companies.
Social content and campaign creative for an AI training business, promoting courses for managers, finance, HR and marketing teams.
Founder · since 2022
The project that taught me the most. I used every skill I have to build a community that creates social impact, with a sub-brand for each initiative.
In the media
Explore my experience
Program management, mentoring and international work in the public and nonprofit sectors.
Created programs sold for ₪500,000 to the Ministry of Education, ORT and others. They included the Principals' Forum mentoring program, adopted by the Ministry of Education, and a mentoring program for CEOs that I led.
Coordinated international learning programs and media for Israel's Agency for International Development Cooperation. Built an alumni community for course graduates and created marketing materials for diplomats.
Coordinated growth-stage social ventures at the Joint Distribution Committee's Social Innovation Center.
National service as a teacher and program manager.
Education
Languages
Writing sample · translated from Hebrew
“It all started when I overheard a conversation between a 25-year-old and a VP at a respected industrial company. He complained how hard it was to hire young talent, after trying everything, even mortgage perks. He turned to her and asked, ‘What would it take to hire someone like you?’
She answered, ‘You don't stand a chance. If I ever end up working for you, I'll know I've failed in life.’”
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Talks & workshops
Hosted by the Ministry of Education, 8200 Impact, Ben-Gurion University, KIC, Acharai-Tech, grow and HaMeetupistiot, among others.
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